According to some veteran musicians, digital marketing has made them lose a lot of money after it took over the traditional method of album selling. One of the major problems people especially veteran musicians in today’s entertainment industry are facing is the advent of digital marketing and its influence on sales.
Whiles the new crop of musicians praise the new platform, the old ones who are not acquainted with the new opportunity say it has rather come to collapse the business. Speaking on Kumasi-based Pure FM in an interview with Hammer Nti on the show Hammer Time, Ohemaa Mercy insisted that sales on the digital market are far better than album sales.
“By releasing single music, it helps us in promotion and also increases the impact of the music you release”, she said.
“The trend has changed and many things have changed in the music industry. Now digital marketing is so powerful therefore the avenue of the digital sales including Youtube, iTunes among other make more sales than album sales and CDs”, Ohemaa Mercy said in her interview.
“Releasing singles make it possible for you to get more money”, she added.
Award-Winning Gospel Minstrel Ohemaa Mercy is set and about dropping a new single with the current VGMA Best Male Vocalist MOG Music.