Kariphil Productions, management of gospel artist Philipa Baafi, has announced the release of the official video of the ‘Hallelujah’, the title for her 10th album.
A few weeks after the release of ‘Hallelujah’, the song has found its way to the playlists of most DJ’s and radio presenters all over the country.
In addition, the song is featuring prominently on music chart shows of all major media houses.
“For the past 22 years that Philipa has been in the industry, we have churned out a lot of music videos, but I can conclude that, ‘Hallelujah’ is the most expensive video yet”, said Kweku Antwi, one of the Management members.
“Both the artist and the director, Skyweb, wanted to tell the story of the power in the death and resurrection of Jesus Christ rendered in a spiritual and contemporary way, Management had to provide whatever was necessary to deliver it.”
It is a common industry practice for new releases of musicians to be out doored with a video because of the obvious benefits in terms of promotion for the artist and his/ her brand.
Often, music videos are the medium through which artists express themselves generally and their mindset concerning their music.
However, there have also been instances where new works from artists have deviated from the norm and yet went on to become major hits.
It is the expectation of Philipa Baafi and her team that as you watch this music video at this time the power in the death and resurrection of Jesus will speak for you no matter your current situation.
The ‘Hallelujah’ music video can be watched on Philipa Baafi’s youtube channel officialphilipabaafi as well as on all digital platforms.